Saturday, January 26, 2008

What's Next? Cloud-Ripened Rain?

In its latest advertising campaign, the putrid chain, Olive Garden, tries to impress the great unwashed (and apparently unfed) by bragging that its "chefs" "cook" with "vine-ripened" tomatoes. As opposed to what, precisely? Space-ripened? Magma-ripened?

It's bad enough that the typical OG meal tastes like day-old scrapings from a Stouffer's microwave casserole. But this faux gourmand messaging is the last straw... a cynical attempt to cash in on the myth of their adherence to quality ingredients and searing skill.

(But please try the pie. It's studded with tree-grown apples!)